We often see commercials that attempt to influence and persuade us, but they are not always able to do so and even when they are, it can be tough to put your finger on the true reason why. Being able to persuade and influence the world around you is one of the biggest cornerstones to success in modern society and thanks to these helpful tips, you can being to do so more effectively.
- Develop an Understanding
Influence and persuasion do not take place because of your silver tongue or your ability to talk someone into something, they happen when a person takes the time necessary to truly understand someone else’s motivations. It is not about what you want, it is about developing a true level of understanding for what the other person wants and knowing how to cater to their needs and wants.
How does the other person benefit from the solution that you are trying to offer them? Persuasion and influence take place when two people find a common ground, not when one person bullies the other into accepting their viewpoint. Otherwise, you are allowing yourself to become a manipulator, which is a completely different form of influence.
- Communicate Effectively
In order to successfully influence or persuade someone, you must learn the difference between talking to them and talking at them. An audience that is not ready to listen to what you have to say is not going to care how well delivered your message is. Some focus too much on being a good communicator, as opposed to becoming an effective communicator.
What’s the difference? A good communicator is well rehearsed and knows what they want to say. On the other hand, an effective communicator knows how to make a powerful connection with their audience by speaking from the heart. Good communication happens with practice and polish, effective communication takes place when the connection with the audience is powerful.
- Practice Active Listening Skills
Once you’ve been granted the opportunity to speak with the person or group that you wish to persuade, it is important to realize that the communication between you and your chosen party is the furthest thing from a one way street. In order to persuade and influence, you must be willing to listen as much as you speak.
The words that are spoken by your audience aren’t all that you will need to listen to, however. The body language that they display must also be paid attention to. While a person’s words may say one thing, their body language will often say quite another. Every person is different and there is no one size fits all form of influence and persuasion that works on everyone.
Are you ready to take the next level of persuasive? 10 Groundbreaking Persuasion Secrets.