Piggyback marketing in 2019 How to keep costs down while still employing effective techniques. Piggybacking Marketing.
What is piggyback marketing?
Piggyback marketing is a way to keep costs down while still employing effective techniques that will be beneficial to your business.
The concept of piggybacking is essentially when two companies with non-competing products set up a marketing plan that is mutually beneficial to them. It’s focused on finding organizations that can benefit mutually from a relationship that offers complementary products or services.
These are organizations that aren’t competing with each other in the marketplace but rather can give each other a leg up while sharing the cost of advertising. This is not limited to tangible products or services.
Online piggyback marketing can be extremely effective by sharing each other’s digital content to help increase foot traffic and brand awareness. Increasing traffic to both an organization’s social media platforms and the website is a great cost-effective way to use piggyback marketing.
Here are 4 piggybacking marketing examples
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2. Newsjacking examples 2019
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4. 4:28
Make sure you watch all the way to the end.
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